The Government throughout the UK are considering implementing a Deposit Return Scheme (DRS) to help address the adverse environmental impact of waste containers on our planet. Retailers are already starting to understand the issue of single use plastic and trying to improve their packaging methods to help address this and now have an ideal opportunity to take the lead in the war on single use plastics. Investing in recyclever® reverse vending machines can help support the cause and make the world a better place for everyone.
WITH a Government Deposit Return Scheme (DRS) in place
In a deposit return scheme, all consumers pay a small deposit on a container, which is added to the price of the beverage in store and refunded when the bottle is returned to a reverse vending machine. The retailer MUST HAVE a machine in place otherwise shoppers loyalty will transfer to an outlet where they can return. Existing deposit markets have seen an almost immediate change in behaviour with up to 98% of drinks containers being returned.
WITHOUT a Government Deposit Return Scheme
Encourages loyalty by converting clients from your competitors (i.e. they purchase a drink at B&M, but they will go to Home Bargains as they give you a reward or voucher to return the bottle. Home Bargains can then use marketing on the recyclever® machine to encourage them to shop there instead and ultimately sell more, resulting in a new loyal customer.
Benefits to The Retailer
- Increases Customer Footfall
Reverse vending provides a stand-alone reason for people to visit a Supermarket, DIY Store or other Retail Outlet. Increasingly people will be looking for specific plastic and aluminium recycling services, as the adverse damage to our environment becomes more evident.
- Encourages Customer Loyalty
The discount vouchers paid out in return for recycling your plastic drinks bottles and aluminium cans will encourage customers to return to the same retailer to redeem their vouchers.
- Supports Retailer Commitment to a Circular Economy
Helps build and reinforce a retailers’ green credentials in the eyes of customers and investors. Shows a continuation in the trend to reduce the use of plastic carrier bags and single use plastics.
- Promotion and Advertising Opportunities
The large format integral screen provides a very visible advertising opportunity for the retailer to promote its own special offers and deals. Retailers could also sell the advertising space to their suppliers or high-profile brands, generating a further source of income.
- Environmental Sustainability
Retailers then have the opportunity to sell the plastic bottles and aluminium cans to specialist recycling companies creating another revenue stream and the knowledge that all the waste is being recycled professionally and not being sent to landfill.
- Improved Efficiency
Less waste at their site. Reduced cleaning costs as there are fewer bins to maintain and as recyclever® can compact the containers, they take up much less space.
Benefits to the Consumer
- Gain Rewards for Recycling
- Quick, Easy and Convenient
The machines will take around 40 bottles per minute, are located at easily accessible retail locations, where they are likely to be visiting anyway, so no special journeys required.
- Supporting a Sustainable Future
People are becoming more aware of the need to do something to minimise plastic waste and increasingly want to get involved. Media coverage is growing and this is being positioned as a global crisis putting pressure on everyone to find solutions like Reverse Vending.
Why choose recyclever® RVM?
- Couponing with high redemption rate
Our machines are interactive, so they can print bespoke discount vouchers or coupons that are proven to be extremely effective.
- Increase Sales, Footfall & Customer Loyalty
Even before a Deposit Return Scheme is adopted, allowing your customers to recycle PET Bottles and ALU Cans in your stores will deliver more traffic. Especially in conjunction with reward vouchers, this can very quickly become a competitive advantage in the marketplace.
- Improved environmental credentials
Every store within a community has a recognised brand and product range and service. With high profile media coverage, the public is becoming more aware of the recycling issue within our country on a daily basis, with many campaigns running at the same time – from the ban on single use plastic to the high quantity of plastic ingredients in our oceans and in the fish we eat. We are sure you shall want to be at the front of the game and be recognised by your communities to be eco-friendly and working towards a better future.
- Recognition of being a market leader, ahead of the trends
Advertising of any kind requires funds to obtain visibility. Adopting reverse vending machines and even better to be one of the first in doing so, will deliver free advertising and high visibility in the press, not to mention consumer word of mouth.
- Sell PET and Aluminium as raw material to be responsibly recycled
You can integrate the collected PET and ALU material within your logistic flow, then get it delivered back to your distribution centre to be recycled in your own plant or simply sold locally or via your DC.
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